You do not need a big budget to improve how AI assistants talk about you. Work through this list in order, and tick things off as you go.
1. Make your own site easy to understand
- Your homepage says in one sentence what you do and who it is for
- You have a clear page for each product or service
- You have an About page with real names, places and facts
- Your pricing or "how it works" is written in plain text, not only inside images
2. Keep your facts consistent
- Your business name is written the same way everywhere
- Your description matches across your site, social profiles and directories
- Contact details and links are current
3. Earn mentions you do not control
- Ask happy customers for reviews on the sites your buyers actually use
- Get listed in the directories and roundups for your category
- Contribute to communities where your audience asks questions
4. Answer real questions
| Question type | Example | Where to answer it |
|---|---|---|
| Comparison | "X vs Y for small teams" | A comparison page |
| How-to | "How do I set up Z?" | A guide or help article |
| Buying | "Best tool for agencies" | Your homepage and case studies |
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